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MS DEV STUDIO

Service 01 / Content systems

WordPress, beyond the theme

Bespoke publishing platforms for teams that need more control, cleaner workflows and a website designed to keep evolving.

Discuss a WordPress project Open the configurator

Custom WordPress

Service 01

Best suited to
Content-heavy teams
Typical scope
Strategy to launch
Built for
Long-term ownership
Platform
WordPress / Custom

Starting at

EUR 1,600

The final figure depends on the number of templates, the integrations and how much content moves over. You get an exact quote after a short conversation.

The price range is indicative and not a quote. Depending on the scope and details of the project, the final price may be higher.

The problem

Your content system should not slow the business down

The website has grown, but the editing experience has not. Publishing takes too many steps, templates dictate the content and every meaningful change returns to development.

The answer is not more plugins. It is a clearer content model, an interface tailored to the editorial team and a technical foundation with fewer hidden dependencies.

What gets built

A publishing system,
not a collection of pages

The exact scope follows the content and workflow. These are the building blocks most often combined in this service.

  • Content model

    Clear relationships between pages, products, locations and reusable information.

  • Custom editing experience

    Purpose-built blocks and controls that make the correct result the easiest result.

  • Design system implementation

    Flexible components with visual discipline across content types and screen sizes.

  • Migration and integration

    Existing content, forms, search, analytics and business systems moved with care.

  • Performance and ongoing care

    A measured launch followed by updates, monitoring and deliberate evolution.

Boundaries

What is not included

  • Copywriting and photography: you provide the content
  • Hosting, domain and premium plugin licences
  • Maintenance after launch, which is a separate monthly package

Engagement

From editorial friction
to a working system

One continuous conversation from discovery through launch keeps the original problem present in every technical decision.

  1. 01 Understand

    Understand

    Map the real workflow: who writes, who approves and what the current site makes harder than it should be.

  2. 02 Shape

    Shape

    Model the content

    Model the content. Structure and interface tested before heavy development.

  3. 03 Build

    Build

    Deliver in visible stages

    Deliver in visible stages. Working releases, direct review and documented decisions.

  4. 04 Evolve

    Evolve

    Launch without a hand-off

    Launch without a hand-off. Training, performance checks and support after release.

In practice

See all projects
Innovation Properties Group homepage with the hero and the three-column navigation
Fig. 01 - ipgsf.com WordPress

Innovation Properties GroupCommercial real estate · WordPress

Related proof / 01

Innovation Properties Group

One platform holding services, sectors, properties and research without any of them getting in the way

One platform holding services, sectors, properties and research for a commercial real estate firm in San Francisco and London, built in late 2024 and maintained since.

Result New sectors and services are added by filling fields, not by rebuilding pages

Focus
Content modelling
Platform
WordPress
Role
Design & development
Focus
Structured content
Scope
Design / WordPress / Faceted search
View the related project

Project configurator

What would your project cost?

Six short questions, a price range right away and a PDF spec at the end.

Project type
Custom website
Price range
EUR 1,600 – 2,400
Timeline:
3–5 weeks
Open the configurator

The price range is indicative and not a quote. Depending on the scope and details of the project, the final price may be higher.

Before we begin

Common questions,
clear answers

The useful answer usually depends on your content, team and current setup. These are the principles I use as a starting point.

Yes. I first audit the content model, theme, plugins and performance. If the foundation is sound, I improve it selectively rather than rebuilding work that still has value.

Yes. Page structures, reusable blocks and controls follow the way your team publishes. The goal is to make correct, consistent content easier to create without developer assistance.

Yes. Migration can include pages, posts, media, products and metadata. The content is mapped before development so redirects, relationships and search visibility are considered before launch.

Launch includes final performance, accessibility and security checks. Ongoing maintenance, monitoring and planned improvements can continue with the same technical context.

After a focused discovery, you receive a clear scope, delivery stages and the assumptions behind the estimate. Complex projects can be divided into phases so the highest-value work ships first.

New engagement

Make the next version easier to publish and evolve

A short conversation can clarify the publishing workflow, content structure and what should change first.

Start a conversation