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Service 02 / Digital commerce

WooCommerce, beyond the cart

Commerce platforms shaped around the way products are priced, ordered, paid for and fulfilled in the real business.

WooCommerce

Service 02

Best suited to
Rule-heavy commerce
Typical scope
Storefront to fulfilment
Built for
Conversion and control
Platform
WooCommerce / Custom

Starting at

EUR 3,000

More involved stores, with B2B pricing, ERP imports or a large catalogue, usually land between EUR 7,000 and 11,000. You get an exact quote after a short conversation.

The price range is indicative and not a quote. Depending on the scope and details of the project, the final price may be higher.

The problem

The checkout should follow the business - not fight it

Standard store flows begin to strain when the catalogue has custom options, pricing depends on context or fulfilment follows rules the platform was never designed to understand.

The answer is a clearer buying journey and purposeful commerce logic: fewer workarounds for the team, fewer surprises for the customer and reliable data behind every order.

What gets built

A commerce system,
not a dressed-up catalogue

The buying experience and operational rules are designed together, so the storefront remains clear while the business keeps control.

  • Catalogue structure

    Products, variations, bundles and categories modelled around how customers actually choose.

  • Tailored buying journey

    Product discovery, configuration and checkout reduced to the decisions that matter.

  • Pricing and order logic

    Custom rules for customer groups, delivery, availability and order validation.

  • Payments and integrations

    Reliable connections with payment, ERP, inventory, shipping and accounting systems.

  • Performance and ongoing care

    Fast customer journeys, measured releases and deliberate improvement after launch.

Boundaries

What is not included

  • Copywriting and product photography: you provide the content
  • Hosting, domain and premium plugin licences
  • Fees of payment and courier services
  • Maintenance after launch, which is a separate monthly package

Engagement

From buying friction
to a working sales system

Customer behaviour and operational reality remain part of the same conversation from first flow to launch.

  1. 01 Understand

    Understand

    Map the real sale

    Map the real sale. Products, customers, pricing, payments and fulfilment.

  2. 02 Shape

    Shape

    Design the buying path

    Design the buying path. Clear decisions for customers and clear rules for the team.

  3. 03 Build

    Build

    Test real order cases

    Test real order cases. Working releases checked against edge cases and integrations.

  4. 04 Evolve

    Evolve

    Measure beyond launch

    Measure beyond launch. Conversion, speed and operations improved with real evidence.

In practice

See all projects
JC Jewelers homepage with the hero photograph and the main navigation
Fig. 01 - jcjewelers.com WordPress · WooCommerce

JC JewelersJewellery · WooCommerce

Related proof / 02

JC Jewelers

A 527 piece catalogue where almost nothing is a standard product

A 527-piece jewellery catalogue and a bespoke commission process running side by side in one WooCommerce store, with shipping and identity rules encoded in the checkout.

Result A catalogue that a two person team can maintain without a developer

Focus
Catalogue and custom orders
Platform
WordPress · WooCommerce
Role
Design & development
Focus
Catalogue and commissions
Scope
Design / WooCommerce / Checkout rules
View the related project

Project configurator

What would your project cost?

Six short questions, a price range right away and a PDF spec at the end.

Project type
Online store
Price range
EUR 3,000 – 4,000
Timeline:
5–8 weeks
Open the configurator

The price range is indicative and not a quote. Depending on the scope and details of the project, the final price may be higher.

Before we begin

Commerce questions,
without guesswork

The platform should follow the commercial model. These answers cover the decisions that usually shape the first conversation.

Yes. I review the current catalogue, extensions, checkout, data and operational workflow first. The store can then be improved in stages or rebuilt only where the existing foundation creates real constraints.

Yes. Product configuration, conditional pricing, customer-specific rules, delivery logic and checkout steps can be shaped around the actual way the business sells and fulfils orders.

Yes. Integrations are designed around ownership of data, failure handling and the operational team's needs - not simply whether two systems can exchange a request.

Yes. Product management, orders and key commercial settings are organised for the people using them every day. Training and concise documentation are part of the handover.

Data mapping, rehearsal imports and a defined cutover plan come before launch. The exact approach depends on order volume and how much downtime the operation can tolerate.

New engagement

Let us turn the real sales process into a better store

We can map the catalogue, checkout rules and operational constraints before choosing the implementation.

Start a conversation