A contractor who works for Bosch and NAVAK, on a site that never said so

What the site holds

• 11 pages
• 5 services, each with a page of its own
• 15 references, filtered by kind of work
• The fleet with its capacities: a 56 m pump, a 24 t tipper
• A five-step request, with photographs of the site

The challenge

The site said what the firm does, not what it proves it with

• Every service gets a page of its own

  Asphalt, the concrete plant, concrete pumping, hauling and oversized transport stand apart. Nobody searches for "a construction company"; they search for a concrete pump on a Saturday morning, and the page answers that: what is done, with which machine, and what has to be ready on site.

• The fleet is evidence, not decoration

  The machines and their capacities have a page: a paver from 2.5 to 5 metres wide, pumps of 26 and 56 metres, a tipper up to 24 tonnes, a 22-tonne excavator. Beside them it says the machines do not go out without their operators, because that is the question that arrives most often.

• References filter by the kind of work

  Fifteen finished jobs filter by type: asphalt, concrete, transport, industry, private. Bosch and NAVAK stand next to a driveway at a family house, because both kinds of client come, and each wants its own proof.

• A request that already carries what a quote needs

  Instead of one message box, the request runs in five steps: which service, where the job is, the details of that service, photographs of the ground, and the contact. A quote for asphalt without the square metres and a picture of the approach does not exist anyway, so it is asked at once instead of over three phone calls.